- Approach: Help customer maintain contacts
- Time investment: 1 hour
- Costs: less than 10 euro
- Resources: postcards and stamps
- Element for success: make the threshold as low as possible
Juwe sees cards in the office, with very simple texts that can be found in every card rack: Happy New Year and Get well soon. Anita, Juwe's colleague has arranged them. Anita wrote an email to Boomerang, a company that distributes such postcards with advertising for free Boomerang referred her to a printer. “We are looking for an accessible way for our customers to throw a line to family. Can you help us? ” Anita wrote in an email to the customer service of the printing company. She added a short description of the clients and the work that Discus does. After some phone calls and e-mails, she was sent 500 cards.
Happy new year
It is December and therefore the perfect opportunity to send a card with Happy New Year. On the way to Gaspar, Juwe buys a sheet of 10 stamps. The costs should not be an obstacle for this project. Once she is inside, Juwe gives a pile of cards. She sits down next to Gaspar when he writes a card to his ex-wife and children. He writes something personal for everyone. Juwe feels the importance of this intense moment when Gaspar dares to open up to his loved ones.